Digital printing is projected to be the fastest-growing segment of the inventory tags market

The inventory tags market, by printing technology, is classified into nine segments, namely, digital printing, flexographic printing, gravure printing, thermal printing, screen printing, lithography, offset, and letterpress. The digital printing segment accounted for the largest market share with its numerous benefits such as high-quality, cost-effective solution for manufacturing well-designed inventory tags with recycling options. Digital printing also uses ink-jet printing to print images.

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Inventory tags market size is expected to grow from USD 4.08 Billion in 2016 to reach USD 5.07 Billion by 2021, at an estimated CAGR of 4.43%. Increasing awareness toward protection against theft, loss, and counterfeiting; scope for technology integration; identification of products without human intervention or need of line-of-sight; and adoptions of real time tracking systems are some of the factors that contribute to the growth in the demand for inventory tags in packaging. Additionally, strict laws pertaining to counterfeiting activities, need for efficient use of supply chain, and availability of cost-efficient counterfeiting technologies have propelled packaging companies to opt for inventory tags technologies, which enabled cost savings.

Authentication technologies such as barcodes, RFIDs, and security inks & dyes are used by companies to protect their brand image. The use of authentication technologies in the industrial sector is projected to grow at the highest CAGR during the forecast period. Developing markets such as China, Brazil, and India are emerging as growth frontiers for the inventory tags market. Growing economies, globalization, and reduced trade barriers act as the main drivers for increased opportunities in these countries.

Zebra Technologies Corporation (U.S.) has maintained its leadership position through its strong distribution network across Asia Pacific, Europe, and the Americas. Zebra Technologies Corporation has strengthened its position as a leading provider of visibility solutions across the world. The company has adopted mergers and acquisitions as its key strategies to capture the market. In October 2014, Zebra Technologies Corporation acquired the enterprise business of Motorola Solutions, Inc. (U.S.) which strengthened Zebra’s product portfolio, geographic reach, go-to-market channels, and industries served. The company plans to enter into new and emerging markets given its stable financial position and a strong customer base.