Avery Dennison (US) and CCL Industries (Canada) are the Key Players in the Self-Adhesive Labels Market

Self-adhesive labels are labels that have their back surface coated with an adhesive substrate; they do not require any application of glue or moistening. The growth of the self-adhesive labels market is projected to be driven by growth trends of the converting and packaging industries around the world. MarketsandMarkets projects that the self-adhesive labels market size is projected to grow from USD 31.06 billion in 2018 to USD 40.50 billion by 2023, at a CAGR of 5.5%. Factors such as increasing urban population, demand from end-use industries, increasing consumer awareness, and growth of the e-commerce industry have propelled the growth of the global self-adhesive labels market. With the increasing demand for convenience and quality food products, people are opting for packaged food products, where the product information and other details such as nutritional information and manufactured & expiry dates are printed.

The key players in the self-adhesive labels market are Avery Dennison (US), CCL Industries (Canada), Constantia Flexibles Group (Austria), UPM-Kymmene (Finland), Multi-Color Corporation (US), Coveris holdings S.A. (US), Fuji Seal International (Japan), Huhtamaki (Finland), LINTEC (Japan), and Torraspapel Adestor (Spain). Developments by self-adhesive label companies include acquisitions, new product developments, expansions, divestments, investments, agreements, collaborations, joint ventures, and partnerships. Companies are constantly investing in R&D activities to introduce self-adhesive label products and technologies to suit the growing requirements in the application areas.

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The years, 2017 and 2018 witnessed several product launches and acquisitions by key players in the self-adhesive labels market in order to strengthen their product & service portfolio, and cater to the untapped markets.

Avery Dennison is a global leader in labeling and packaging materials and solutions. Its wide range of products caters to a variety of applications across beverages, durable goods, food products, home & personal care products, pharmaceutical products, and wine & spirits. Its strong global presence, robust R&D capabilities, and adoption of growth strategies such as acquisitions, new product developments, expansions, and collaborations have ensured its prominent position in the market. In September 2017, Avery Dennison expanded its presence in Pune, India by opening an Innovation and Knowledge Centre, with the aim to support its partners, employees, and customers across South Asia Pacific and Sub-Saharan Africa (SAPSSA). This investment to integrate Knowledge Centre and Innovation Centre into a single location will accelerate their product development as well as ability to deliver faster solutions in order to meet customer’s requirements.

CCL Industries is one of the key converters of pressure-sensitive and extruded film materials. The CCL Label segment contributes to a major share of the company’s sales. For instance, it contributed around 59.4% to the overall sales in 2017. Its customer base comprises global consumer product, healthcare, chemical, and durable goods companies. The company adopted acquisitions as it key growth strategy to enhance its product portfolio. For instance, in May 2018, CCL Industries entered into an agreement to acquire Nortec International Ltd. (Israel) for USD 9 million. The acquired company specialized in the manufacturing of marking systems and high-performance labels. The acquisition was aimed at strengthening the company’s presence in Israel.

Related Reports:

Self-Adhesive Labels Market by Composition (Facestock, Release Liner, Adhesive), Type (Release Liner, Liner-Less), Form (Reels, Sheets), Application (Food & Beverages, Consumer Durables, Others), & by Printing Technology - Trends & Forecast to 2020

Barcodes are projected to be the largest market segment of the inventory tags market during the forecast period

The inventory tags market size is projected to grow from USD 4.08 Billion in 2016, to reach USD 5.07 Billion by 2021, at a CAGR of 4.43%. The segments considered for this report are based on printing technology, label type, technology, end-use sector, and region. The segmentation based on technology consists of barcodes, RFID, and others. Label types include plastic labels, paper labels, metal labels, and others. The end-use sectors include the industrial, retail, and logistics & transportation sectors. On the basis of region, the report is segmented into North America, Europe, Asia-Pacific, and the Rest of the World (RoW). 

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Track & trace and authentication technologies such as barcodes and RFID are some of the technologies used by companies to track their inventory. Barcode technologies are the most conventional and prominent technologies used in the inventory tags market. This segment dominated the inventory tags market in 2015, and this trend is projected to continue through 2021. In current economic conditions, retailers and manufacturers recognize that additional investments in loss prevention is necessary to combat the increasing level of inventory loss due to theft and counterfeiting. Logistics & transportation companies also benefit by using track & trace technologies as they can locate the package at any point during the delivery process. Track & trace technologies such as RFIDs and barcodes help in identifying the product as well as help in tracing the product across the supply chain.

The inventory tags market is projected to witness significant growth in the future with the increasing popularity of the benefits of authentication technologies and the need for track & trace technologies, which are embedded in packaging. Developing markets such as China, Brazil, and India are emerging as growth frontiers for the inventory tags market. Growing economies, globalization, and reduced trade barriers act as the main drivers for increased opportunities in these countries.

Zebra Technologies Corporation (U.S.) has maintained its leadership position through its strong distribution network across Asia Pacific, Europe, and the Americas. The company has adopted mergers and acquisitions as its key strategies to capture the market. In October 2014, Zebra Technologies Corporation acquired the enterprise business of Motorola Solutions, Inc. (U.S.) which strengthened Zebra’s product portfolio, geographic reach, go-to-market channels, and industries served. The company plans to enter into new and emerging markets given its stable financial position and a strong customer base.

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